Access Whole New Levels of Transformation for

Yourself and Your Coaching Clients

Are you ready to move beyond surface-level change and create lasting, profound impacts with your clients? This is your opportunity to step into a new paradigm of coaching that produces real, measurable results.

*Coach Scholarships Now Open*

A Transformational 2-Week Program for Coaches Ready to Make a Difference. Here is How You Can Get Access to the Being Profile and 2-Week Live Program for Profound Personal and Client Transformation

a woman riding a bike down a street

This Program is For Coaches Who

  • Are deeply committed to transforming themselves and their clients.

  • Want to move beyond inspiration and motivation to create lasting transformation.

  • Seek to make a profound, long-term impact with their clients.

  • Desire to build success stories that get shared and amplify their reputation.

  • Aspire to secure their position as a high-impact coach making a massive difference in the world.

Hear what others have to say from this experience

Tina Martin, Coach

“The Being Profile has given me the awareness and the possibility to be bolder in different areas”

Ortal Duzli, PCC Coach

“It was something extraordinary for me”

Dalia Nakar, MCC Coach

“It gave me the opportunity to change how I relate to and understand my Being”

A Global Mission for Authentic Transformation

Join over 200 executive and leadership coaches working with people in 53+ countries who trust the Being Framework™

We are calling on coaches who are passionate about supporting individuals to become their most authentic selves and fulfil what truly matters to them in life.This opportunity allows you to experience the power of the Being Framework a revolutionary approach that:

  • Breaks down how we function as human beings at a fundamental level.

  • Provides a rigorous and methodical framework for transformation.

  • Offers a repeatable and reliable way to cause profound awareness changes in yourself and your clients.

What is the Being Framework™?

The Being Framework™ is a radical approach to understanding how we are ‘BEING’ - the ways we think, act, and relate to ourselves, others, our experience of life and our surroundings. It offers a practical and methodical way to create lasting change in yourself and your clients by focusing on the fundamental aspects of human behaviour and decision-making. Unlike some approaches which stay at a surface level, this framework provides:

Clarity:

A roadmap to understand how you “are being” in the world.

Transformation:

A reliable and repeatable way to achieve profound results.

Impact:

Tools to build deep trust and long-term relationships with your clients.

What is the Being Profile®?

The Being Profile® is the official assessment tool of the Being Framework™, providing a detailed, real-time snapshot of how you are "being" in various areas of your life. It breaks down the fundamental aspects of human behaviour and helps you uncover:

✅ Areas for growth

✅ Clear pathways to transform effectiveness and leadership

✅ Your areas of effectiveness

This powerful tool has been trusted by thousands of individuals and organisations worldwide to create transformative growth and measurable results.

The Rigorous Work Behind the

Being Framework™ and Being Profile®

The Being Framework™ and Being Profile® are underpinned by years of research and insights covered in four key books by philosopher, investor, entrepreneur and technologist, Ashkan Tashvir.

What You’ll Gain from the

Being Profile Self-Discovery Course

When your scholarship application is approved, you’ll gain access to

Your Very Own, Unique Being Profile

Conduct a deep exploration of who you are as a human being and uncover the blindspots that will support you in your growth.

The Being Profile Self-Discovery Course

Engage in a structured program that provides clarity and actionable insights for personal and professional growth.

Guidance from an Experienced Coach

Be facilitated by Lucy Faulconer, General Manager at Being Profile and a Leadership Coach (PCC by ICF). Lucy will guide you through applying this groundbreaking methodology in your life and work.

Five Live Online Sessions Over Two Weeks

Join a global cohort of coaches in an interactive, impactful experience that includes:

  • Four 1-hour group coaching calls to ensure accountability and shared progress.

  • A dedicated 2-hour session designed specifically for coaches on applying the Being Framework in professional practice.

  • Opportunities to celebrate breakthroughs, learn from the experiences of other participants and create lasting relationships with fellow coaches.

This immersive course equips you to make profound, lasting impacts in your own life and in the lives of your clients, all while connecting with a like-minded community of professional coaches worldwide.

Join thousands of individuals who use the Being Profile® to better understand themselves and achieve transformative growth.

Coaches, leaders, and managers across government, corporate, non-profit, and other sectors have used the Being Profile® to uncover unique Aspects of Being and unlock new levels of personal and professional performance.

Now, through the Being Profile Self-Discovery Course, this powerful tool is accessible to you in a self-directed and easy-to-follow format.

Joanna Davis

"Having a single source of encapsulated information on the ontological distinctions in health and disharmony is useful"

Dalia Nakar

"The course makes this Being conversation so smooth—something we all share and can bring into the open. 'It is not the way you are being, it is the way you relate to it' was a great change in my perception about being."

Nicole Prini

"This course taught me how I want to show up in my own business, using entrepreneurship as a vehicle for self-expression and impact. It aligned with the trifecta of the Being Profile and of entrepreneurship."

Galit Huber

"I discovered that my self-confidence and assertiveness are lower than I thought, but I also found new ways to address this. Awareness of my ways of being has shown me what blocks me from moving forward."

Shane Kuchel

"The sessions were facilitated in a way where we could share openly and honestly, creating lasting relationships. More authenticity helps me significantly in my work."

Diane Ingram

"The program showed me that relationships with qualities can be transformed. It's not about identity but the relationship to these qualities. I gained a deeper awareness of what's working and what's not."

Jenn Reid

"The program provided valuable insight—our characteristics reflect relationships, not definitions. It deepened my reflections and opened a path to a more authentic future."

Pam Blackmore

"Understanding healthy or unhealthy relationships with distinctions allowed me to explore new ways of being in challenging situations. It brought fresh perspectives to my coaching practice."

Silvana Pereira

"The program provided a new lens to understand human behavior and a framework to integrate into my practice as a coach and trainer. It expanded my perspective and network."

Paulo Neto

"The program encouraged me to confront myself and dare to set bold goals. I feel more effective and am growing as a person with greater impact."

Eligibility Criteria

This program, valued at $1,200 USD, offers a limited number of scholarships for eligible coaches. Upon registration, you’ll receive an application form.

If selected, you’ll access the full program after a $100 USD 'commitment' deposit, refundable upon your completion of the 2 week program.

You must be an active, professional coach.

This could mean running your own coaching business, coaching in addition to your regular work, or currently in a coaching role as an employee within your company.

You must participate in the group sessions.

We know it is more likely you will complete and gain more benefit of this program when you partner with others who can offer accountability and support. We will create this as part of our commitment to the cohort.

You must commit to the program throughout its duration.

Once the program kicks off, we expect those who are participating to make this a priority so they can start and complete the program with the same cohort.

Time Commitment Requirements

Here’s what you can expect in terms of time commitment: 

  • Completing the Self-Discovery Course online video modules within the period of 2 weeks (7 hours in total or 30 mins a day for 2 weeks)

  • Weekly check-in with your accountability buddy (10 minutes)

  • 4 x group guided sessions (1 hour per session)

  • Workshop on how to apply the Being Framework and Being Profile to your coaching (2 hours)

Refundable Deposit Policy


Scholarship positions are subsidised by Engenesis and the Being Profile.

To ensure that only committed participants take up these places and respect the time and energy of others in the program, a deposit of $100 USD (~$150 AUD) will be required once your application is approved.

Should you complete the entire program and its requirements, you have the ability to receive a complete refund on your deposit.

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